Gomer Pyle couldn’t say it any better: “Surprise, surprise, surprise!” USA Today reports that Focus on the Family, which has purchased ad time during tomorrow’s Super Bowl game, will air a second pro-life ad featuring Tim Tebow and his mom during the pregame telecast. The kicker? The pregame ad will run four times.
“It’s become a flashpoint because everybody keeps telling us it’s a flashpoint,” says Robert Thompson, pop culture professor at Syracuse University. “Many people who didn’t know who Tim Tebow was now know the whole narrative. They could pull the ad (now) and save $2.8 million (the estimated cost of the ad time in the game).”But the group estimates that by the game’s end, the ad also will have gotten $10 million worth of free exposure.
“I’ve seen this called brilliant marketing strategy,” laughs [Focus on the Family's CEO Jim] Daly. “Well, I can assure you this was not something where we sat down to demonstrate brilliance.”
Perhaps we can attribute this quarterback sneak to the Big Man Upstairs.
HT: Jill Stanek.
